But despite being a global medium, each region seems to live in a different line digital experience.
At that time Latin America was the second region of the world grew as more internet users are concerned, with a 15% increase exceeded only by the 32% growth in Africa / Middle East.
And while the world decreased use of services such as email and instant messaging, on Latin American soil two remain firm favorites of boaters. This despite
that, according to comScore most American Internet users are slightly younger than their counterparts in the rest of the world.
The focus is social
Just take a couple of looks at the statistics of the company to realize that the rise of online life in Latin America is being driven by social networks.
"Social networking continues to be a central contact in Latin American web experience," said comScore in the presentation of its statistics.
Of the 15 countries of the world in which Facebook has a greater penetration, six of them are in English-speaking America.
On average more than 85% of users in Chile, Argentina, Venezuela, Colombia, Peru and Mexico, visit the network at least once a month. According to the company, Facebook is the third most visited site in the region.
Party social growth has been driven by the photographs. It seems to share pictures with friends, family and colleagues has become a strong motivator to have a profile on one of these sites.
While images hosting services (Facebook, Flickr, etc) in the world have a penetration of 52% market share in Latin America over 75% with Chile (82.4%) the country that go to these services.
Twitter, analyst firm says, is more difficult to measure because most users use the service through a cell phone, whether mobile or visiting one of the third-party applications.
"(I log) much more by phone. The message short and easy to use the apps make it easy to use ', confirmed to BBC World @ hgoquendo click one of the users of the microblogging network.
Yet in Venezuela, for example, 21 out of 100 Internet users access the site via your computer.
Backspace "communication?
But as America More America uses social networks worldwide, so does in technologies in other countries seem to go out.
Such is the case of e-mail that has suffered a decline in its use in the world to reach 63% Internet penetration, while in Latin American countries is still used by 76% of surfers.
And the same goes for instant messaging.
In most countries only 34% of Internet users have used these tools of communication, according to comScore. But in Mexico and Peru more than 75% penetration among users. Another
figures interest shown by the company suggests that electronic commerce has not taken off in the region.
A large percentage of American Internet users said they greatly influence their online purchasing decisions, although these are not specified line.
addition, with the exception of Brazil and Argentina less than 40% of Internet users believe that the local shopping sites (created and operated in their countries) have good quality.
Source: BBC
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